Urban Aid™ came about one evening at a "girl's night" dinner. While discussing personal aspects of our lives, someone said "wouldn't it be great if there were some type of overnight kit" for those unexpected sleepovers or all niters! It was a conversation that turned into the shame on you kit™. From that point, the possibilities of creating fun, useful and edgy gift products for women was born. Of course it wasn't that simple but that is the short of it!